How Artificial Intelligence Is Helping Dental Care Providers in Generating More Revenue

Contributor

Ajay Prasad is a dental marketing and reputation management expert and founder of GMR Web Team, a healthcare digital marketing agency. He seizes opportunities that can help his clients, mostly healthcare providers to grow their practices. He firmly believes that increasing patient satisfaction, stellar online reviews and robust internet presence are the three pillars of a thriving healthcare business.

Today, Artificial Intelligence and design innovations are transforming dentistry. It is changing how dental care providers can serve patients and the level of service that patients expect. It will surely change your experience the next time you are sitting in the dentist’s chair.

Here is some important information on how AI helps dental care providers to generate more revenue.

Sentiment Analysis

Sentiment analysis involves analyzing the opinions of patients to identify their reactions or emotions about the dental visit in writing. It allows dental care providers to understand how patients feel about their dental visit and are considered a reliable technology today.

 

Dentists do not have to speak with their patients or ask them questions to understand their experience and emotions. Instead, they can conduct a quick survey followed by a dental visit to let patients openly communicate their thoughts and feelings. The sentiment analysis software will analyze the survey responses to give you an accurate experience of each patient.

 

Do this analysis for all patients and see how useful it is. The sentiment analysis will reveal the emotions of each patient based on their dental visit. The emotions vary from patient to patient and it could be happiness, trust, anticipation, sadness or disgust. Through the survey, you can gain perceptions and intensity of each emotion. If you will know the emotions of patients, you will work on them and rectify patient concerns through customized marketing campaigns that target each group of patients depending on their emotions.

How Do You Start?

Follow these steps to carry out the sentiment analysis in dentistry:

Survey your patients as soon as they left your office.
You can automate your survey using various tools such as RepuGen (disclosure: GMR develops and owns this), Survey Monkey, and BirdEye. Include the following questions in your survey to obtain responses that can be used for sentiment analysis:

  • Patients’ probability of recommending you to their relatives or friends based on their experience. Use a scale of 1-5 (most common) or 0-10 (industry standard for evaluating net promoter score).

  • An open-ended comment box, where they can rate and share anything they would like to communicate about their dental visit.

Identify AI tools that are designed to perform sentiment analysis.
You can find many free AI tools available on Google, which can be used to test survey responses.

  • Do your due diligence to ensure the output is logical and precise.

  • Bring in your IT team to integrate Artificial Intelligence API to integrate with your AI tool and survey platform.

  • Run the results for various sets of data samples to test precision. You can submit inaccuracies to your AI tool company so that they can teach the algorithm to improve accuracy in test results.

 

Join our weekly newsletter to receive:

  1. Latest articles & interviews
  2. AI events: updates, free passes and discount codes
  3. Opportunities to join AI Time Journal initiatives

You can compare the patient’s emotion suggested by the AI tool with the actual comment of the patient to ensure it is stable.

We already discussed this in step- 2, but never forget this. You can do nothing with inaccurate data, so use various sets of data to test accuracy. A good tool will represent 90% consistency with sentiments derived from the manual check (no tool is perfect; the technology isn’t there yet).

  • Run a sentiment analysis across your patient survey database. Make sure the results obtained from the sentiment analysis are by each patient, not gathered or evaluated as a whole. The survey output should be granular.
  • Set up a marketing campaign depending on the patient’s sentiment and its intensity. You can set up 15 different marketing campaigns tailored to each group of patients based on their emotions and their intensity. Then, you can automate the campaigns via email platforms such as Constant Contact, Vertical Response or MailChimp. If need be, your marketing agency or IT team can help you through the process.

Setting up 15 different marketing campaigns can be difficult, but the benefits can outweigh the difficulty. Once marketing campaigns are structured, the existing automated marketing campaign will maximize patient recovery, retention, and attract new patients by word-of-mouth recommendations while providing you insights about patient experience to improve it every day.

 

You can contact marketing agencies to set up your campaigns and get a higher return on investments than any other marketing strategy or method you are employing now.

So How Does AI Grow Your Dental Practice?

If you want to get the most out of AI, your dental practice must:

  • Be patient-centric. Make sure to provide patients the best possible dental experience.

  • Execute a process to identify, contact, and restore relationships with unhappy patients immediately after they leave your dental office.

Assuming your dental practice has the above, here is how you can employ AI-assisted marketing for your dental care business:

  • Patient Recovery: You can set up a patient recovery program that deals with each emotion or intensity of patients. This will require developing a patient-recovery process, including training your office staff, so they can execute it precisely.

  • Patient Retention: You can retain patients by building loyalty and offering programs and information based on their sentiment/intensity. For example, you can invite your patients to join your social media page where you regularly post dental care information or send monthly newsletters and ask them to subscribe. This can help them learn useful information about dental care.

  • Get New Patients: Create a recommendation form and link and request your loyal patients to share those with their friends and relatives. This can get you a regular flow of new patients for your dental office.
  • Smart Communication for Patient Satisfaction: Patients’ post-operative queries can be answered using AI or directed to the dentist if required. This will reduce the time spent by your office staff on handling prescription refill requests or answering simple queries such as what to expect after surgery, post-operative care instructions, and more.

 

Conclusion

Artificial Intelligence applications will definitely transform the way the dental care service is provided to patients today. All such applications, including sentiment analysis, will slowly, but permanently incorporated into the routine workflow to maximize efficiency and accuracy. With AI, patients can experience shorter treatment time, reduced over-treatment, fewer visits, and lower failure rates. All of this leads to decreased overall costs and increased accessibility of dental services.

So, dental care providers can use artificial intelligence to understand and improve patient experience, which eventually helps to expand their business. The implementation initially may require you to invest time and money. However, our experience suggests that this investment will be recovered quickly and will increase revenue by retaining patients and generating new ones.

Contributor

Ajay Prasad is a dental marketing and reputation management expert and founder of GMR Web Team, a healthcare digital marketing agency. He seizes opportunities that can help his clients, mostly healthcare providers to grow their practices. He firmly believes that increasing patient satisfaction, stellar online reviews and robust internet presence are the three pillars of a thriving healthcare business.

Opinions expressed by contributors are their own.

About Ajay Prasad

Ajay Prasad is a dental marketing and reputation management expert and founder of GMR Web Team, a healthcare digital marketing agency. He seizes opportunities that can help his clients, mostly healthcare providers to grow their practices. He firmly believes that increasing patient satisfaction, stellar online reviews and robust internet presence are the three pillars of a thriving healthcare business.

View all posts by Ajay Prasad →