Marketing

The Role of AI in B2B Marketing

February 21, 2019February 21, 2019 - by Steve Chong

Using machine learning and behavioral modeling to generate leads B2B marketing is easy. All you need to do is find the perfect prospect at precisely the right time in their own …

The Challenge of AI and Marketing Data

January 18, 2019February 7, 2019 - by Alexandre Gonfalonieri

Let’s reflect a bit on the so-called AI revolution in marketing. Companies are sitting on an almost endless amount of customer data. Most marketing strategies are already based on data. …

What’s the Matter with Programmatic Advertising?

October 15, 2018February 7, 2019 - by Dario Russo

A look at how machine learning and artificial intelligence can be game-changers. Agencies around the globe rely heavily on programmatic advertising. Modern life, with its fast-paced and overly disposable sequence …