As computers grow smarter and faster, artificial intelligence’s (AI’s) capabilities are increasing. More tasks across every industry are becoming automated. AI has already impacted marketing significantly, including sorting through customer …
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The marketing and sales tools powered by Artificial Intelligence (AI) are not something to be feared, but something to embrace. Why? Because this technology can help your company better …
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Until a few years ago, it was only a dream for everyone to own a personal virtual assistant that helps with our tasks. And if someone had told us that there’d be talking …
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For decades marketers have been trying hard to comprehend the full path to purchase and how consumers interact with their brands on this decision making journey. Understanding how your consumers …
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This is first of the two-part series on application of conversational AI within the banking industry. Read the second article here. Enhanced customer experience remains the primary differentiating factor for the success and growth …
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Using machine learning and behavioral modeling to generate leads B2B marketing is easy. All you need to do is find the perfect prospect at precisely the right time in their own …
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Let’s reflect a bit on the so-called AI revolution in marketing. Companies are sitting on an almost endless amount of customer data. Most marketing strategies are already based on data. …
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A look at how machine learning and artificial intelligence can be game-changers. Agencies around the globe rely heavily on programmatic advertising. Modern life, with its fast-paced and overly disposable sequence …
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