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Marketing

How the Democratization of AI Can Help Grow Your Business, Even During Difficult Times

April 30, 2020April 30, 2020 - by Jerry Abiog

The definition of AI, in the most basic term, is getting a computer to think and act like a human.  This article will highlight how AI can be your weapon …

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Marketing

6 Ways AI Will Streamline Marketing in 2020

January 2, 2020December 31, 2019 - by Kayla Matthews

As computers grow smarter and faster, artificial intelligence’s (AI’s) capabilities are increasing. More tasks across every industry are becoming automated. AI has already impacted marketing significantly, including sorting through customer …

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Marketing

How AI Supports Marketing & Sales in Understanding the Customer Journey

November 15, 2019November 15, 2019 - by Kelly Braun

   The marketing and sales tools powered by Artificial Intelligence (AI) are not something to be feared, but something to embrace. Why? Because this technology can help your company better …

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Conversational AI / Marketing

Talking Emails: Getting Back to Email Marketing Basics in the World of AI Voice Assistants

August 29, 2019October 9, 2019 - by Aishwarya Ashok

Until a few years ago, it was only a dream for everyone to own a personal virtual assistant that helps with our tasks. And if someone had told us that there’d be talking …

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Conversational AI / Marketing

Conversational Transition: Will It Be the Next Big Thing for Marketing?

July 26, 2019October 9, 2019 - by Can Akyol

For decades marketers have been trying hard to comprehend the full path to purchase and how consumers interact with their brands on this decision making journey.  Understanding how your consumers …

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Marketing

What’s the Matter with Programmatic Advertising?

October 15, 2018February 7, 2019 - by Dario Russo

A look at how machine learning and artificial intelligence can be game-changers. Agencies around the globe rely heavily on programmatic advertising. Modern life, with its fast-paced and overly disposable sequence …

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