Melissa Drew

Melissa has 28 years of business & digital transformation experience and was recently recognized as Top 25 Global Consultants and Top Data Consultant, by Chief Data Officer Magazine. A founding member of Women in Data and AI (WLDA), Melissa is a visionary who recognizes the importance of how data strategy, technology, automation, and the stakeholder experience are critical to meeting the needs of tomorrow and beyond.

Predictive Analytics Creates New Insurance Products Previously Deemed as Uninsurable

Business, Data Science, Interviews / By

How did you become involved with Predictive Analytics in the Insurance Industry? My co-founder and I wanted to bring our tech and analytics experience to the MGA space to create a new type of MGA that uses analytics to develop and distribute insurance products that seem ” uninsurable ” in the traditional insurance market, seem …

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Remaining Relevant with Socially Hyperactive Customers

Customer Service, Highlights / By

The customer experience has been significantly impacted over the past few years primarily due to the availability of AI technologies. The ability to analyze both historical and nearly real-time data provides a better understanding and keeps up with the changes in customer demand. The Starbucks mobile application uses 400,000+ variables weekly to provide tailored messaging …

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