The cutting-edge innovation, ChatGPT, has a groundbreaking impact on the way of doing things in today’s world. ChatGPT (GPT meaning Generative Pre-trained Transformer) is an AI chatbot that processes natural languages. Hence, you can have a human-like conversation with the chatbot as you utilize it for various functions. In this article, we discuss the Top ChatGPT use cases in 2024.
When OpenAI first released the free version (the GPT 3.5 version), it rapidly became famous and turned out to be most people’s favorite virtual assistant, with over 100 million users. As of March 2023, it crossed one billion users.
ChatGPT was developed to mimic or emulate. It can write business proposals that suit your taste. The benefits and value of chatGPT are immense. It can be used for coding and debugging, content creation, sales copy, music creation, essays, etc. Given the above in detail, let’s journey into the specific ”The most common 7 Use Cases of ChatGPT”.
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The 7 ChatGPT Use Cases in 2024
There are seven top use cases of chatGPT in 2024.
ChatGPT In Customer Support (Automated)
In recent times, tools like OpenAI technology can assist businesses in handling customers satisfactorily. Customer service effectiveness will thrive because ChatGPT will curtail the numerous independent tasks that add up to achieve satisfactory customer support, and this is done in a human-like dialogue.
An example of a company that makes use of Chtagpt in the form of chatbots to handle its large customers is Amazon. You can imagine ChatGPT undertaking tasks like:
- Composing emails.
- Scheduling for meetings.
- Automated responses and instant answers to customers’ questions (this can be overwhelming for humans).
- Data entry and Data analysis.
- Skimming through customer reviews.
- Content marketing like sales letters, blog posts, newsletters and press releases, podcasts, etc.
- It is interacting with customers in different languages. This allows customers to feel at home and open up in a dialogue without anxiety.
ChatGPT In Lead Generation
Generating leads has become the sole strategy of many businesses today Especially businesses that pay more attention to brand marketing than direct-response marketing. For instance, this is evident in Marbleflow.
Businesses succeed in lead generation mostly through marketing content, content piquancy, and serious audience engagement. This is done by becoming customer-centric. Hence, addressing customers’ problems, questions, needs, and desires.
ChatGPT can be trained to be customer-obsessed (a typical human staff may not be unreserved and unselfish) therefore producing content, pieces, and articles to sufficiently engage customers and make them become lifetime buyers and brand loyalists. ChatGPT can generate leads by:
- Creating personalized emails, proposals, blog content, etc.
- Brainstorm stimulating sales copies and powerful storytelling for advertising and marketing campaigns.
- Targeting your audience and industry through masterly SEO analysis.
- Originate custom B2B case studies to publicize your expertise.
- Analyse audience psychographics to know how to interact with them and serve them better.
ChatGPT In Product Recommendations
Good product recommendations actually depend on the analysis of customers’ past and present information, queries, requests, interests, status, and profiles (these facts will aid in future predictions). These are all customers’ psychographics and real marketing is based on these details.
On the other hand, businesses can use ChatGPT to analyze their customers’ behavior to recommend products that match their profile. For instance, Sephora, a beauty and fashion establishment, uses customers’ prerogatives like skin type, allergies, personality, social status, and other conditions to recommend certain products for them. This is done to make their customer’s life easy (good customer experience) in view to expand their scope of delivery and servitude, hence, business expansion.
While a human can do the product recommendation work, the task can eventually become burdensome, especially when trying to customize the user experience. Meanwhile, ChatGPT can execute this function with ease and speed.
In ChatGPT, this whole process can be achieved by the following:
- Create a dataset for products.
- Create a customer profile dataset.
- Create customer chat messages.
- Acquire data for similarities of previous purchases.
- Create ChatGPT API prompt(instruction) to initiate chatbot conversation.
- Create recommendations through the ChatGPT API.
Chatbot Conversations
ChatGPT is a disruption to the traditional way of doing things, especially doing business. The AI tool has flabbergasted the world with its incredible competencies. Its ability to flow with natural language. Its detailed and articulate responses to prompts(commands). Its quickness and tone of communication are flawless (except for the present errors encountered as it is still under examination stage to improve it).
Coca-Cola uses ChatGPT chatbot in sales and marketing units, customer service, research purposes, data analysis, etc. In terms of conversation, the following can be said about chatGPT in comparison with traditional chatbots:
- ChatGPT is human-like in conversation and can be very dramatic.
- Translate and flow with thousands of languages.
- Eloquent and confident.
- Trained to bring new communication skills that appropriately suit the condition.
- Trained to analyze and interpret human emotions in order to respond appropriately.
- Detailed and articulate conversation. Does not just chat in simple “yes” and “No”.
- No form of rigidness may make it sound robotic. It is flexible in conversation since it is trained to mimic.
- When a given task is not clear, ChatGPT can further ask questions to clarify the specificity of the result you want to achieve.
OpenAI said that although not perfect, chatGPT is still in its feedback stage. This will enable the developers to train the AI tool to become better at performing its functions. OpenAI openly admits that “ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers. Fixing this issue is challenging”.
ChatGPT In Sales Assistance
As a salesperson or sales manager, there is a lot to worry about along the sales line. Is it prospecting, targeting audiences or industries, or a sales pitch? There are a lot and performing all of these can be tasking. For example, Microsoft greatly exploits chatGPT in its sales and marketing unit.
ChatGPT can serve as an effective sales assistant to all businesses as they execute their daily transactions. As a business person, you can create words with a friendly tone targeting the industry or market strategy you want to explore. The AI tool will rapidly carry out prompt research and respond in detail to answers regarding your query. However, if your points need to be more precise, ChatGPT will suggest that you clarify your commands, tailoring them to what you really want.
As a sales assistance tool, ChatGPT can do the following:
- Target industries using high-performing industry-specific keywords to narrow your search results.
- Mimic the culture of the CEOs you want to write to and create sales pitches and proposals that will match their liking.
- Create sales letters and sales copies to compel potential buyers.
- Generate leads through the magic of storytelling and content marketing.
- Craft stimulating landing pages to hook audiences through your sales funnel. ChatGPT is really trained for such a task.
- Carry out market research to know your stand and gain insight into how to penetrate the market.
ChatGPT In Content Generation
Currently, there’s a question about whether chatGPT can replace the need to hire content creators, especially content writers. However, many believe that ChatGPT can not replace content creators that can create new things and values.
To begin with ChatGPT content generation, you’ll first define your prompt (clarity and specificity are crucial) and give the chatbot your prompts. You can further improve the responses to suit your desire. For instance, you can tell the AI chatbot to generate content about your next podcast and add factual parameters.
You can tell to make it buyer-centric and appealing by incorporating in it specific answers to certain vital questions. For example, ChatGPT is used in Shopify, a worldwide e-commerce hub. It can help Shopify traders create engaging content optimized for visibility.
As a powerful language Model, chatGPT can translate into many languages and fine-tune the content to suit its purpose, whether legal, informal, marketing or more educative tone.
ChatGPT In Generating Social Media Content
The secret to using ChatGPT in generating good content is a good prompt. For social media posts, you need to spend enough time with the AI chatbot to get used to it. You have to carry out adequate research on your post, and the AI tool will definitely help you with that. You need to be as specific as possible with your prompt to get good results.
Koo, a Twitter rival, employs chatGPT to help users write their microblogs. ChatGPT can help you create powerful outlines optimized to capture the attention of your audience on Koo, Twitter, and Facebook. This is most certain if, in your prompt, you include the kind of audiences to target on these platforms and the algorithms involved. As you know, content for Koo or Twitter is different from the script for youtube and content for LinkedIn.
Conclusion
When OpenAI released ChatGPT in November 2022, its users took a little while to surpass 100 million worldwide. Individuals loved it, and both medium and large-scale enterprises deployed it. ChatGPT became a hot case, and the topic remains fresh every day, even in 2023. It’s quite amazing that it is just the free version still under testing that performed this magic. Yet, OpenAI is yet to release the paid and more advanced feature, ChatGPT Plus.
The developers claimed to train the AI tool to become better and more magical in the future. This means that the advancement of ChatGPT knows no bounds in the days ahead. The AI chatbot has a far higher potential to grow and expand in the future following the promises yet to be unveiled.
