The era of Artificial Intelligence (AI) is well upon us and it continues to shape our everyday lives. With the growing popularity of AI-generated content, smart algorithms have now come up to help create everything from new articles to product descriptions.
The biggest search engine, Google, is not exempted from this revolution. If you operate a small business, you are probably excited about the rise of AI-generated content. Every small business relies on Google ratings and reviews as consumers refer to them before making a purchase.
However, consumers are starting to catch up on this and you need to find a way to ensure that your website continues to rank at the top if you want to stay in business. But how do you supercharge your SEO and content marketing strategy while competing with businesses using AI-generated content? Here are some tips on how to go about it.
1. Enhance Your Content Using Other Tools
In addition to Artificial Intelligence, there are many other tools you can use to fine-tune your content and make it more appealing to Google’s algorithms. Once you have created your content, don’t forget to refine it using tools like Grammarly and the Hemingway App.
They can help eliminate any grammatical issues and typos to make it easy to read. After running your content through these tools, make sure you manually edit it to make it more human-like.
2. Research Your Keywords
Google pays close attention to the words you include in your content to figure out how good and useful it is for the people reading it. So, it’s a good idea to focus on finding the keywords your audience likes to type when they’re on the lookout for stuff online.
Begin by jotting down words that make sense for your business. Say, if you’re working on content for a company that fixes concrete, toss in words like “concrete repair,” “driveway fix-up,” and “foundation repair.” You can also use the tools of your trade such as “trowel” and “concrete float.” Google’s Keyword Surfer extension can help you find the right keywords.
3. Optimize Your Page
Enhancing what’s on your page increases the likelihood of your content showing up on the initial page of Google search results. When you strategically incorporate your chosen terms into four key sections of your content, you simplify the process for search engines to grasp both the substance and purpose of what you’ve written.
Make sure you use your keywords in the page title which signals the basic subject of your article. The header tags should be well organized and help your content flow. This section should not use the primary keyword. Instead, you can add variations of the keyword and related words to provide additional clues to the search engine algorithms.
4. Promote Your Content
Completing your tasks doesn’t conclude upon publishing your content. It’s equally important to publicize it and ensure maximum visibility on Google. Utilizing email and social media for content promotion offers a momentary elevation, though. It also doesn’t improve your organic search results.
If you want a more long-term solution and a continuous flow of organic traffic, you may want to consider building links to your article from separate websites. You can build links by writing guest posts and back-linking to your own website.
Guest posts are also beneficial as they allow you to get your content to a new audience. Make sure you use content that relates to your site. Also, work with legitimate and authoritative sites.
Competitor analysis and brand mentions are also great options. Check the search results and find sites that mention your business in their content but don’t link back to your site. Reach out to them and ask if they can add a link back to your site while thanking them for mentioning you.
5. Consider CTR Manipulation
Click-through rate (CTR) manipulation refers to the process of getting more clicks to your website to increase the organic CTR percentage in relation to your competitors to manipulate the CTR ranking factor and increase the page ranking in SERPs. Doing this sends a strong message to Google about the relevance of your page when compared to others.
However, CTR manipulation may not have the desired effect if you don’t know how to manage it. It is ideal that you work with a CTR manipulation service to help you rank at the Top of the Results.
They can help search for your pre-defined keywords, click on your website in the results, and browse through several pages of your website. This makes your website appear more relevant than others hence promoting its ranking.
6. Improve Your Brand Awareness
As many as 72 percent of customers are loyal to at least one company. Customer loyalty is a perk you can cultivate by investing in growing your brand awareness. The good news is you can easily grow your brand awareness by consistently ranking high in Google search results.
Having a higher ranking increases the likelihood of customers trusting your company and doing business with you again. Customers also know what to expect from your business and will be wary of other businesses in the same industry.
Achieving a prominent position in Google search outcomes amid competition with AI-generated content poses a challenge, but it’s certainly feasible. Concentrate on crafting high-caliber content that meets the expectations of your audience. Although it requires considerable effort, the outcomes yield tangible benefits for your business and clientele.
