Refining Marketing Strategy with AI along with Heather Johnston

Melissa has 28 years of business & digital transformation experience and was recently recognized as Top 25 Global Consultants and Top Data Consultant, by Chief Data Officer Magazine. A founding member of Women in Data and AI (WLDA), Melissa is a visionary who recognizes the importance of how data strategy, technology, automation, and the stakeholder experience are critical to meeting the needs of tomorrow and beyond.